Action Plans

In this section you will find action plans for every section of this playbook. These action plans summarize the most important best practices in a format that makes. It easy for you to assign actions to different team members along with a timeline for completion. We recommend that you review the action plans with your leadership team and customize them for your business.

The following action plans are in this section:

Planning
Capital Management
Paycheck Protection Program
Economic Injury Disaster Loan
Main Street Lending Program
Communications
Human Resources
Workplace

Planning

Action	Who	When
Establish a dedicated team of leaders comprised of different disciplines.
Assign areas of responsibility to leaders in each mission-critical area.
Create an action plan that describes the what, how, who and by when.
Meet daily to review action plan and manage the process.
Create defensive and offensive strategies that are ready-to-implement, depending on the market conditions.
Simulate different scenarios to forecast how to manage cash flow, if and when revenue decreases.
Conduct financial stress tests to determine your cash flow positions in multiple scenarios, from best to worst case scenario.
Plan how to serve customers if employee absenteeism increases.
Cross-train employees to perform critical business functions so the workplace can operate even if key employees are absent.
Monitor absentees, implement flexible worksites, hours and establish processes for maintaining a smaller workforce.

Establish a dedicated team of leaders comprised of different disciplines.
Assign areas of responsibility to leaders in each mission-critical area.
Create an action plan that describes the what, how, who and by when.
Meet daily to review action plan and manage the process.
Create defensive and offensive strategies that are ready-to-implement, depending on the market conditions.
Simulate different scenarios to forecast how to manage cash flow, if and when revenue decreases.
Conduct financial stress tests to determine your cash flow positions in multiple scenarios, from best to worst case scenario.
Plan how to serve customers if employee absenteeism increases.
Cross-train employees to perform critical business functions so the workplace can operate even if key employees are absent.
Monitor absentees, implement flexible worksites, hours and establish processes for maintaining a smaller workforce.

Capital Management

Action	Who	When
Review the Stimulus Funding Programs with your leadership team and financial advisors to determine which program fits your needs.
Review the 10 Benefits for Small Businesses to learn about programs that can help you help your business during the crisis.
Apply for Stimulus Funding Programs that meet your businesses needs. Utilize the playbooks and action plans we’ve created for each of the Stimulus Funding Programs
Cancel all long-term capital investments that don’t deliver shortterm ROI.
Explore how your existing assets could be used to generate alternate revenue sources
Contact your financing partners to ensure your available lines of credit remain available, and to explore additional finance options
Create cash flow sensitivity analysis with 0, 25%, 50%, and 75% of your revenue
Review receivable collection process and focus on customer-specific payments
Establish an agreement with your suppliers if you need to delay payment
Responsibly delay payables and accelerate receivables transactions to manage cash flow
Convert fixed costs to variable costs
Research and leverage all the new Tax &Unemployment benefits

Review the Stimulus Funding Programs with your leadership team and financial advisors to determine which program fits your needs.
Review the 10 Benefits for Small Businesses to learn about programs that can help you help your business during the crisis.
Apply for Stimulus Funding Programs that meet your businesses needs. Utilize the playbooks and action plans we’ve created for each of the Stimulus Funding Programs
Cancel all long-term capital investments that don’t deliver shortterm ROI.
Explore how your existing assets could be used to generate alternate revenue sources
Contact your financing partners to ensure your available lines of credit remain available, and to explore additional finance options
Create cash flow sensitivity analysis with 0, 25%, 50%, and 75% of your revenue
Review receivable collection process and focus on customer-specific payments
Establish an agreement with your suppliers if you need to delay payment
Responsibly delay payables and accelerate receivables transactions to manage cash flow
Convert fixed costs to variable costs
Research and leverage all the new Tax &Unemployment benefits

Paycheck Protection Program

Action	Who	When
Prepare documents listed in Guide to Applying for a PPP Loan
Read the loan application form and borrower information sheet. Send any questions to your legal and financial advisors.
Contact your current bank to ask if they are participating in the program
Calculate how much you can borrow through the Paycheck Protection Program. Guide to Calculating Max Loan Amount
Calculate possible reductions to your loan forgiveness amount. Guide to Loan Forgiveness
Submit your loan application to the bank you choose Guide to Applying for a Loan
Document your payroll and operating expenses

Prepare documents listed in Guide to Applying for a PPP Loan
Read the loan application form and borrower information sheet. Send any questions to your legal and financial advisors.
Contact your current bank to ask if they are participating in the program
Calculate how much you can borrow through the Paycheck Protection Program. Guide to Calculating Max Loan Amount
Calculate possible reductions to your loan forgiveness amount. Guide to Loan Forgiveness
Submit your loan application to the bank you choose Guide to Applying for a Loan
Document your payroll and operating expenses

Economic Injury Disaster Loan

Action	Who	When
Review the EIDL program with your leadership team and advisors
Ask your leadership team and financial advisors to gather all loan documentation now so you can save time later
Forward the Guide to Applying for EIDL to your advisors.
Complete the online loan application with the SBA
Gather documents to prepare for possible follow up requests from SBA. Review the Guide to Applying for EIDL for a list of potentially required documents.
Follow up with SBA on application process and funding.

Review the EIDL program with your leadership team and advisors
Ask your leadership team and financial advisors to gather all loan documentation now so you can save time later
Forward the Guide to Applying for EIDL to your advisors.
Complete the online loan application with the SBA
Gather documents to prepare for possible follow up requests from SBA. Review the Guide to Applying for EIDL for a list of potentially required documents.
Follow up with SBA on application process and funding.

Main Street Lending Program

Action	Who	When
Review the MSLP with your leadership team and advisors.
Use the main street lending program calculator to estimate your loan amount
Ask your leadership team and financial advisors to gather all loan documentation now so you can save time later.
Forward the Guide to Applying for MSLP to your advisors.
Review your 2019 financials to calculate your potential loan amount based on 2019 EBITDA.
Contact your current lender or local FDIC bank to ask them if they are participating in the program.
Continue to monitor announcements for program details from Federal Reserve website

Review the MSLP with your leadership team and advisors.
Use the main street lending program calculator to estimate your loan amount
Ask your leadership team and financial advisors to gather all loan documentation now so you can save time later.
Forward the Guide to Applying for MSLP to your advisors.
Review your 2019 financials to calculate your potential loan amount based on 2019 EBITDA.
Contact your current lender or local FDIC bank to ask them if they are participating in the program.
Continue to monitor announcements for program details from Federal Reserve website

Communications

Action	Who	When
Schedule an all-hands meeting to review & distribute the Corona Care Guide for Businesses with your employees
Share Corona Care Guide for Families with all your employees, customers, vendors, partners, and community via email, text, website, social media, and other direct channels
Create a clearly defined communication plan to update your employees, customers, partners, vendors, and community
Make sure your employees know where to get up to date information, whether on a website, email, conference calls, video conferences etc.
Conduct daily video conferences to inspire and inform your team and to gather feedback
Look for opportunities to recognize your team and celebrate victories publicly, to inspire others
Discuss challenges openly with your team, invite them to help you find the causes and solutions
Provide resources for employees that are experiencing hardship. Listen for ways you can help or connect them with someone who can.
Share videos that inspire and inform your team on how they can use this challenging time to learn, grow and improve, personally and professionally
Carefully consider your messaging – state the facts, outline the impact, share safety measures with your employees
Articulate work-from-home, time-off, and travel policies to your employees; update on an as-needed basis.
Create assets that outline to your customers the measures you are taking to ensure the safety of your employees and your customers
Shift budgets to promoting online sales and at-home and delivery-based options
Postpone long-term marketing investments
Audit creative to ensure relevance and appropriate tone for the current environment
Re-engineer operations to deliver contactless commerce

Schedule an all-hands meeting to review & distribute the Corona Care Guide for Businesses with your employees
Share Corona Care Guide for Families with all your employees, customers, vendors, partners, and community via email, text, website, social media, and other direct channels
Create a clearly defined communication plan to update your employees, customers, partners, vendors, and community
Make sure your employees know where to get up to date information, whether on a website, email, conference calls, video conferences etc.
Conduct daily video conferences to inspire and inform your team and to gather feedback
Look for opportunities to recognize your team and celebrate victories publicly, to inspire others
Discuss challenges openly with your team, invite them to help you find the causes and solutions
Provide resources for employees that are experiencing hardship. Listen for ways you can help or connect them with someone who can.
Share videos that inspire and inform your team on how they can use this challenging time to learn, grow and improve, personally and professionally
Carefully consider your messaging – state the facts, outline the impact, share safety measures with your employees
Articulate work-from-home, time-off, and travel policies to your employees; update on an as-needed basis.
Create assets that outline to your customers the measures you are taking to ensure the safety of your employees and your customers
Shift budgets to promoting online sales and at-home and delivery-based options
Postpone long-term marketing investments
Audit creative to ensure relevance and appropriate tone for the current environment
Re-engineer operations to deliver contactless commerce

Human Resources

Action	Who	When
Schedule meeting to review & distribute the Corona Care Guide for Businesses.
Share & distribute Corona Care Guide for Families with all your employees, customers, vendors, partners, and community via email, website, and social media.
Implement training & processes to protect health and wellness, at work and home.
Educate & emphasize prevention best practices including social distancing, respiratory etiquette, and hand hygiene by all employees.
Follow the U.S. Center for Disease Control and Prevention (CDC) for Coronavirus (COVID-19)
Provide instructions to employees of what to do if they get sick.
Establish a process for employees to inform the HR department about possible exposure & create a policy for sick employees returning to work.
Develop your HR Plan. Here is what should be included.
Review and update HR practices (for more information visit the Department of Labor and the Equal Employment Opportunity Commission)
If lay-offs/furloughs are necessary: develop a detailed communication plan research laws, regulations and policies with respect to employee entitlements, such as severance pay, accrued vacation and sick day payouts communicate with former employees in terms of benefits, reference requests, verification of employment
Review and comply with the new “Families First Coronavirus Response Act.” Learn about the rules here.

Schedule meeting to review & distribute the Corona Care Guide for Businesses.
Share & distribute Corona Care Guide for Families with all your employees, customers, vendors, partners, and community via email, website, and social media.
Implement training & processes to protect health and wellness, at work and home.
Educate & emphasize prevention best practices including social distancing, respiratory etiquette, and hand hygiene by all employees.
Follow the U.S. Center for Disease Control and Prevention (CDC) for Coronavirus (COVID-19)
Provide instructions to employees of what to do if they get sick.
Establish a process for employees to inform the HR department about possible exposure & create a policy for sick employees returning to work.
Develop your HR Plan. Here is what should be included.
Review and update HR practices (for more information visit the Department of Labor and the Equal Employment Opportunity Commission)
If lay-offs/furloughs are necessary:
- develop a detailed communication plan
- research laws, regulations and policies with respect to employee entitlements, such as severance pay, accrued vacation and sick day payouts
- communicate with former employees in terms of benefits, reference requests, verification of employment
Review and comply with the new “Families First Coronavirus Response Act.” Learn about the rules here.

Workplace

Action	Who	When
Define & Communicate a strategy for working from home.
Ensure all staff has the necessary equipment for working remotely (Internet, devices, video conferencing)
Establish and structure daily check-ins between manager and employee with established “rules of engagement”
Create proper workflows to help employees stay on task.
Set up Video conferencing to stay connected with your staff.
Set up online chat to help employees stay connected & communicate company-wide messaging.
Create a plan around cleaning and sanitizing the dealership
Define process & daily checklists for what is cleaned, how and when
Upgrade your cleaning supplies to keep with demand
Refill soap often & have alcohol-based (60%) sanitizer in all restrooms
Provide employees with necessary tools to keep their workspaces clean
Encourage social distancing
Discourage employees from sharing phones, headsets, and other equipment
Encourage everyone to do their part to disinfect

Define & Communicate a strategy for working from home.
Ensure all staff has the necessary equipment for working remotely (Internet, devices, video conferencing)
Establish and structure daily check-ins between manager and employee with established “rules of engagement”
Create proper workflows to help employees stay on task.
Set up Video conferencing to stay connected with your staff.
Set up online chat to help employees stay connected & communicate company-wide messaging.
Create a plan around cleaning and sanitizing the dealership
Define process & daily checklists for what is cleaned, how and when
Upgrade your cleaning supplies to keep with demand
Refill soap often & have alcohol-based (60%) sanitizer in all restrooms
Provide employees with necessary tools to keep their workspaces clean
Encourage social distancing
Discourage employees from sharing phones, headsets, and other equipment
Encourage everyone to do their part to disinfect

Facility Management

Action	Who	When
Create a plan around cleaning and sanitizing the dealership.
Define process & daily checklists for what is cleaned, how and when.
Upgrade your cleaning supplies to keep with demand.
Refill soap often & have alcohol-based (60%) sanitizer in all restrooms.
Provide employees with necessary tools to keep their workspaces clean.
Encourage social distancing.
Discourage employees from sharing phones, headsets, and other equipment.
Encourage everyone to do their part to disinfect.

Create a plan around cleaning and sanitizing the dealership.
Define process & daily checklists for what is cleaned, how and when.
Upgrade your cleaning supplies to keep with demand.
Refill soap often & have alcohol-based (60%) sanitizer in all restrooms.
Provide employees with necessary tools to keep their workspaces clean.
Encourage social distancing.
Discourage employees from sharing phones, headsets, and other equipment.
Encourage everyone to do their part to disinfect.

Marketing

Action	Who	When
Schedule an all-hands meeting to review & distribute the Corona Care Guide for Businesses with your employees.
Share Corona Care Guide for Families with all your employees, customers, vendors, partners, and community.
Distribute Corona Care Guide for Families via email, text, website, social media, and other direct channels.
Shift budgets to promoting at-home and delivery-based options.
Evaluate marketing investments per campaign.
Audit creative to ensure relevance to the current environment.
Communicate with your customers the status of your operations via email.
After serving, educate your community about factory incentives (to potentially save them money.)
Launch a “We are Open Business” Strategy.
Maintain the appropriate tone in your messaging.
Explore a no-contact solution for your business
Consider a PSA to educate your community on prevention.
Set up technology, people and processes to ensure a fluid pick-up and delivery experience for customers.
Provide car-buyers with digital retailing tools for conducting research, securing financing and structuring their deal.

Schedule an all-hands meeting to review & distribute the Corona Care Guide for Businesses with your employees.
Share Corona Care Guide for Families with all your employees, customers, vendors, partners, and community.
Distribute Corona Care Guide for Families via email, text, website, social media, and other direct channels.
Shift budgets to promoting at-home and delivery-based options.
Evaluate marketing investments per campaign.
Audit creative to ensure relevance to the current environment.
Communicate with your customers the status of your operations via email.
After serving, educate your community about factory incentives (to potentially save them money.)
Launch a “We are Open Business” Strategy.
Maintain the appropriate tone in your messaging.
Explore a no-contact solution for your business
Consider a PSA to educate your community on prevention.
Set up technology, people and processes to ensure a fluid pick-up and delivery experience for customers.
Provide car-buyers with digital retailing tools for conducting research, securing financing and structuring their deal.